Press Release: The Verticular Watch

Hammacher Schlemmer Introduces The Verticular Watch.

New York, NY, December 11, 2012- Continuing its 164-year history of offering the Best, the Only, and the Unexpected, Hammacher Schlemmer introduces The Verticular Watch, a timepiece that indicates the time by illuminating LEDs across four vertical columns.

The device has the look of an ordinary bracelet until the touch of a button causes its display to illuminate with an animated sequence of scrolling numbers across four columns, eventually settling on the digits for the current hour and minute.

The Verticular Watch’s four columns represent the place values for the tens and ones of the hour and minute, providing an unconventional yet easily decipherable way to keep time,” explained Hammacher Schlemmer’s General Mana

ger Fred Berns.

The time is expressed in the columns with numbers that ascend from 0 to 9, illuminate in a bright blue hue, and remain visible for 10 seconds before the watch reverts to its enigmatic appearance. Subsequent touches of the button on the case display the week, date, and year using the same pattern.

The Verticular Watch has a stainless steel body and wristband that are electroplated to produce a glossy black finish.

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