Press Release: The Mind Controlled Movie Director

New York, NY, September 18, 2012- Continuing its 164-year history of offering the Best, the Only and the Unexpected, Hammacher Schlemmer introduces The Mind Controlled Movie Director, a device that allows viewers to affect the outcome of a movie with their brainwaves.

Mind Controlled Movie Director

The headset uses electroencephalogram technology to detect the electric signals generated by the brain, and by concentrating, relaxing, or even blinking at crucial moments, viewers choose who lives and dies, whether the hero wins or loses, or how close an arrow comes to a bullseye.

The Mind Controlled Movie Director redefines interactive entertainment, allowing viewers to direct movies with verbal or non verbal emotive expressions ,” explained Hammacher Schlemmer’s General Manager Fred Berns.

As viewers master their mind control, they can change plotlines and select new endings in each of the four included movies from the horror, sports, and crime genres.

The Mind Controlled Movie Director comes with Mac and PC apps for two arcade games, a “meditation journal”, and a brainwave visualizer that interacts with each mood.

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